Image by Wilfried Pohnke from Pixabay

By the pricking of my thumbs, something wicked this way comes. – Ray Bradbury

Glamour began quite literally with magic. Growing from the Scottish gramarye around 1720, glamer was a sort of spell that would affect the eyesight of those afflicted, so that objects appear different than they actually are. Sir Walter Scott anglicized the word and brought it into popular use in his poems (“You may bethink you of the spell / Of that sly urchin page / This to his lord did impart / And made him seem, by glamour art / A knight from Hermitage”); not long after his death in 1832 the word began to be used to describe the metaphoric spell we cast upon one another by being particularly beautiful or fascinating. It wasn’t necessarily a compliment (“There was little doubt that he meant to bring his magnetism and his glamour, and all his other diabolical properties, to market here,” from an 1878 novel) but by the 1920s—not coincidentally, the time women started developing the styles that we now recognize as glamorous—the meaning had shed much of its air of suspicion. ¹

The Scottish weren't the only ones to associate grammar with magic spells.

In classical antiquity the Greek and Latin ancestors of the English word grammar were used in reference not only to the study of language but also to the study of literature. In the medieval period, Latin grammatica and its outcomes in other languages were extended to include learning in general. Since almost all learning was couched in a language not spoken or understood by the unschooled populace of Europe, it was commonly believed that mystifying subjects such as magic and astrology were included in grammatica. And scholars were consequently sometimes regarded with awe and more than a little suspicion. (One of those scholars was the legendary Faust, the necromancer and/or astrologer who sold his soul to the devil in exchange for knowledge and power.) ²

Today, Glamour magic is generally used to make a person more appealing to others – emphasis on the word “appear.” It does not actually change a person but helps boost confidence which can make them more desirable. It is very charismatic and change perceptions. The question of ethics comes up here – is this deceptive or lying? In a personal situation, it may be more acceptable but – it can sweeten your words so that other people are more likely to believe you, to agree with you, or to think you’re right. So it’s great to use for use before presentations, job interviews, or any kind of negotiation. What about Glamour magic used on a wider scale – to make an organization or business per se look like it is something it is not. That is a manipulation and well, let’s face it, it breaks Universal Law. It is ritualistic by nature (spells to be recited, tools and objects to be used, correspondences to be made), a practice of manipulation by applied psychology to bend situations to one’s will. On a large scale, by those who are into demonic practices, it can be used to infiltrate society in nefarious ways. Think of a serial killer who uses it to dupe victims into thinking he/she is charming and kind.  As Satanist Anton LaVey described, "the change in situations or events in accordance with one's will, which would, using normally accepted methods, be unchangeable."

Yes, it goes that far and further. Consider a Paranormal Witness Protection program and the implications that might have. (Read here: https://mysticinvestigations.com/paranormal/witness-protection/)

Have no doubt, the internet and magazines (particularly teen magazines) and books are full of DIY spells to assist in getting what you want as long as you understand you may not get what you need.

Like all things "glamorous," it has a price tag.

^{1 https://thenewinquiry.com/the-dark-art-of-glamour/} 

^{2 https://www.merriam-webster.com/wordplay/the-history-of-glamour}