It wouldn’t be the American way if someone didn’t try to further capitalize on the popularity of séances and personal pain, right? And, like most American origin stories, there is a lot of messiness behind the Ouija board’s beginnings. Charles Kennard of Baltimore, Maryland didn’t care about the spiritualism movement but he did see a profitable business opportunity. The (allegedly) shady businessman teamed up with coffin maker/undertaker E.C. Reiche, a Prussian immigrant, to start producing their own wooden boards. But, when Kennard starting looking for investors, he took credit for the invention.

There’s some debate over Reiche’s actual involvement. As reported by MyEasternShoreMD, information about Reiche’s life is spotty at best with little official records and no real credit to him being the Ouija board creator. This makes sense if Kennard simply took credit for Reiche’s handiwork. But, if that is the case, then why didn’t Reiche at least try to put up a legal or verbal fight for his creation? However, leading talking board expert Robert Murch told Baltimore Magazine that Reiche was indeed involved with early productions only to be cut out by Kennard. Ouch.

After Kennard’s many failed attempts to secure funding, attorney Elijah Bond became interested. They formed Kennard Novelty Company in 1890 along with other investors like William H.A. Maupin, Colonel Washington Bowie, and John F. Green. Bond’s sister-in-law Helen Peters also played a key role in creating its handle and possibly the name. Kennard and his colleagues claimed that the board named itself after they asked it. The board said Ouija is an ancient Egyptian phrase which means “good luck.”

There’s also a popular albeit nonsensical belief that Ouija is a combination of the French and German words for “yes” (oui + ja). Peters later said she wore a locket with a picture of a woman with the word “Ouija” over it. It is also possible that the name on the locket may have been misread, especially considering there was a prominent author and activist named Ouida at that time. So, even the name itself boasts a history of (possible) magic and mystery.

However, Peters did convince the patent office to approve the Ouija board’s application. She did this through a demonstration that spelled out the officer’s supposedly unknown name. It’s unlikely that they wouldn’t already know the officer’s name but it’s another interesting addition to the origin story. A patent file confirms she did a demonstration and the patent was issued on February 10^th 1891.

The company soon brought Bond’s employee William Fuld into the fold, they began to produce boards. They became a hit, quickly opening additional factories before Kennard and Bond’s unceremonious booting out of the business. Fuld took over but he strangely died in 1927 after falling from the roof of a new factory – one he claimed a Ouija board told him to build.

The “Ouija, the Wonderful Talking Board” game became a cultural staple when it hit shelves for $1.50 in 1891. It was a direct path to ancestors but also a bit of intriguing and escapist Friday night fun amid a tumultuous world. People would gather with family or friends and experience the rush of asking questions as the (then) wooden planchette jumps around to provide an otherworldly answer. Their intentions were by all accounts what many would consider pure. The Ouija board began to appear in sketches for major newspapers and grew in popularity through the disparity of the Great Depression.

Writers like Pearl Curran and Pulitzer Prize-winning poet James Merrill all began to use the board for creative inspiration. There were people from certain religious and spiritual backgrounds who saw the board as a form of divination (seeking information from spiritual forces,) which their beliefs condemn. It fell under the umbrella term of witchcraft, which they associated with ungodly deeds.

TV shows took a jovial approach to using a Ouija board. I Love Lucy episode “The Séance” depicts Lucy faking a séance to find favor with a businessman. However, several stories began to surface about Ouija boards and murder.

In 1930, Clothilde Marchand was killed by Lila Jimerson, who was having an affair with Marchand’s husband. Jimerson used a Ouija board to convince an associate, Nancy Bowen, that Marchand was a “witch” who caused Bowen’s husband’s death. Jimerson and Bowen later pled guilty to manslaughter. Despite dark stories involving the Ouija board, many people did not see it as an inherent void of evil. In fact, forty years after Fuld’s death, Ouija boards outsold than Monopoly games.

Pop Culture Changes Real-Life Attitudes

Interestingly, the change in attitudes towards the Ouija board stems from none other than The Exorcist in 1973.

There was also the beginnings of modern Satanism through Anton LaVey, who wrote The Satanic Bible and founded the Church of Satan in 1966. People like John Todd and David Hanson began to plant ideas that evil witchy cults run the world. So, a film with spiritual possession and green vomit spewing all over the place absolutely played further into those fears.

But The Exorcist isn’t the first film depiction of a Ouija board as a gateway to possession. The Uninvited (1944) features siblings who host a séance to find out the truth behind a death in the home. It apparently isn’t same level the scare fest of The Exorcist.

Suddenly, the Ouija board became an evil and demonic tool. Americans became more consumed by Satanic Panic in the 1980s after a group of Californian kids told their community that their school was a location for rape, prostitution, and satanic activities. These unproven allegations led to a wave of fear among the American public.

So, anything that could be even remotely associated with evil or the occult like the Ouija board, Dungeons & Dragons, and certain types of music became evil. It became even more interesting to rebellious youth who would use them in secret for some possible thrills and scares. Parker Brothers later became acquired by Hasbro, which still continued to sell thousands of boards. Hasbro still sells Ouija boards and owns the trademark for the name.

Ouija Boards In Film and TV

Meanwhile, the Ouija board’s new notoriety as a symbol of evil took over the horror genre. In 1986, the first movie in the Witchboard franchise hit theaters. The story follows Linda and Jim, who become haunted by a ghost after a Ouija board session with Jim’s friend/Linda’s ex Brandon. Linda begins to act unusual and people predictably start to die.

Sorority House Massacre II (1990) taps into the “Ouija board as sleepover entertainment” trope with a group of sorority sisters who use the board to contact a deceased murderer. What Lies Beneath (2000) shows the main character, Claire, using one to contact a missing/possibly dead neighbor. In 2007, Paranormal Activity took Ouija boards to found-footage territory with a paranormal houseguest gaining power from the board.

That same year, the board finally got a film bearing its name. Ouija shows a group of kids who use a board and end up dealing with a stalkerish (and murderous) spirit. The film became a franchise with its latest installment releasing in 2016. And, in 2020, the Ouija board continues to make appearances in film and TV.

Ouija Boards as a Modern Spiritual Tool

The Ouija board is still an available and mysterious game. But there are still people who use it for their own spiritual work and/or to guide others. Popular astrologer, witch, and apothecary owner, and YouTuber BehatiLife made an in-depth video about using a Ouija board safely. She says she doesn’t use it for connecting with spirits but rather leans into her abilities for spiritual connection.

She warns against using it if a user is afraid of the Ouija or lacks grounding and personal protection. BehatiLife says that mainstream media and YouTube feeds into the idea of demonic possessions through using one. A quick search of the website proves her point with countless videos about people sharing their Ouija board horror stories.

In fact, the general attitude among people who identify as occultists and/or witches is that a person who uses a Ouija board should be cautious, respectful, and use common sense. This is a sentiment in the board’s official description: “Handle the Ouija board with respect and it won’t disappoint you!” Some believe it can be a source of connection and enlightenment but can perhaps become dangerous with the wrong intention. Some people do use it to connect with their ancestors or find answers from the other side.

Of course, there is no scientific evidence to suggest that Ouija boards can contact the spirit world. Scientists have attributed the planchette’s movement to the ideomotor effect: the unconscious mind’s ability to direct motor activity. But, science certainly can’t and doesn’t explain every single phenomena on Earth, so perhaps there is something taking place. It’s all rather subjective depending on the user’s beliefs about spirit world, the afterlife, and demons.